Day: November 1, 2021

Having set roots in the region, Petal Search continues to expand its reach, crossing new milestones thanks to the support of users.

Going Glocal: Huawei constantly innovates to meet region’s needs

Recognising that user satisfaction is at the heart of its success, Petal Search is constantly innovating to cater to its customers in the MEA region by delivering services tailor-made for their convenience.

Huawei takes the country specific constraints faced by consumers into consideration when devising new features for Petal Search to make browsing the easy, intuitive experience it’s meant to be. In Asia and Africa, users face the pain points of high traffic fees and low network transmission speed.

In particular, transferring files such as music, pictures, and videos over networks tend to consume a large amount of traffic, leading to strong demand for free-of-traffic transmission by users in these localities. Noting this, Petal Search introduced stream free transmission with the launch of Huawei’s Nova 8, a move which soon paid off in terms of substantial user activity improvement.

Additionally, Petal Search includes handy, user-oriented functions like One-stop download & share scenes, where consumers can download and quick-share their favourite apps via the search engine.

Petal Search goes global by going local

Petal Search aims to expand globally by being, foremost, a local mobile search engine, customised to the unique climate and culture of each country, as it has done within the MEA region.

Petal Search features Localised News Content Searches, as well as Automatic Push Scenarios (APS), in Central and Eastern Africa, allowing users to catch up on the hottest sporting events like the Olympic Games to track momentous national achievements, such as South Africa winning its first medal in Tokyo, the latest local news, and essential Covid-19 notifications.

Beyond those updates, the APS in Central and Eastern Africa Countries provides information on holiday celebrations, travel news, and more. Avid shoppers will be thrilled to find that sales are included in the APS – with Petal Search, they’ll never have to fear missing out on the best bargains. Sports fans can also rejoice, as notifications regarding events such as cricket and football matches will be delivered promptly to them with the APS.

Furthermore, the mobile search engine is constantly working on improving its nifty Home Page Customisation, which offers consumers the option of customising their icons with local sites in their countries in the icon customization module on the home page.

Petal Search is committed to ensuring the safety and health of users

With its cutting-edge technology, Petal Search strives to protect customers. Its APS offers detailed updates on Covid-19 in users’ locations within the MEA region, including new cases, vaccinations, and possible new waves of transmission, allowing users to take the necessary steps to safeguard themselves and those around them.

Petal Search’s APS keeps users cool – quite literally, with its local high-temperature weather notifications. In Kuwait, when temperatures run high during heatwaves, these reminders are activated to inform users of temperatures above 45 degrees Celsius.

When the temperature looks set to increase beyond this point within 24 hours, Petal Search’s automatically sends out a copy of a push notification, alerting anyone planning to head outside, or people who are already out and about to pay attention to the heat. A maximum of one copy of this notification can be sent every day to keep the temperature warning pertinent, without being intrusive.

Petal Search continues to flourish

By putting the user first and designing innovations tailored to the specific needs of consumers, Huawei’s Petal Search has successfully set roots in the MEA region, achieving spectacular results a year after its 2020 launch.

Petal Search’s user-focused innovations in overseas markets has boosted its popularity rapidly, allowing the search engine to record ground-breaking growth. With smart technology combined with local partnerships, Petal Search continues its trajectory towards the goal of being a global mobile search engine by going local in MEA.

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Petal Search forges strategic partnerships to give businesses a boost

By collaborating with Petal Search, businesses will be able to leverage on the mobile search engine’s ecosystem and technological openness to achieve their desired business strategies and goals.

Petal Search’s growth trajectory has been impressive, and shows no signs of slowing down. As of September this year, the mobile search engine has recorded an increase of 32 million monthly active users. Additionally, Petal Search is one of the major mobile search engines in most regions – and its sizeable user base translates into a wide audience for each of Petal Search’s partners.

Petal Search 2.0 delivers a vast array of tools to help its global partners efficiently distribute content, including the Petal Merchant Center, Petal Travel Center and Business Connect, which provide tailor-made services custom fitted for each business’s unique needs and challenges. Petal Merchant Center provides merchants tools to list their products and deliver commercial promotion to gain visibility, Petal Travel Center caters to the tourism and hospitality sector, and Business Connect to e-commerce retailers and entity sellers.

Empowering partners with next-generation capabilities

Petal Search also opens up its suite of tools to businesses and developers via Search Kit, enabling partners to quickly provide optimal mobile app search experience. The Search Kit comes equipped with multiple smart functions, such as Visual Search, Voice Search, OCR Translation, Text to Speech, Shopping Search, Hotel Search, and more, giving users access to Academic Knowledge, Entity Linking, and Knowledge Graphs.

The kit also comes with a whole suite of solutions such as Autosuggest, News, Video, Web, Shopping, Hotel search and more, allow businesses the flexibility to reach out to relevant audiences based on their customisable needs.

As one of the 69-class kits of HMS Core 6 with over 21,738 API distributions, the Search Kit enriches apps with its search capabilities, enabling businesses and developers’ offerings soar to new heights.

Enhance sales performances with Petal Merchant Center

Designed to support e-commerce innovation, Petal Merchant Center is a one-stop online product launch and management platform which allows retailers to configure how products on their websites will show up in Petal Search’s results, affording businesses greater autonomy to coordinate product information to realise their business potential and unlock boundless opportunities associated with mobile shopping to bolster their sales performances.

For its e-commerce partners, Petal Search has a great deal of commercial solutions at their disposal, with functions such as intelligent on-site recommendation to improve product recommendations on merchant sites via Petal Search’s AI recommendation service, and the Smart Assistant, an intelligent AI guide to enhance user interaction on retail websites.

Fly high with Petal Travel Center

The mobile search engine’s Petal Travel Center, a dedicated portal for travel, gives users end-to-end support throughout their entire journey, from planning their flights to picking a hotel.

Aiming to bring even more features to its commercial partners, Petal Travel Center was specially formulated for online travel agents (OTA) and channel manager（CM）. The simplified portal enables partners to manage their travel trade platforms, products, and product statuses. For businesses looking to examine their productivity in day-to-day operations, additional performance and click-through tracking is also available on the Petal Travel Center.

Thanks to its search optimisation, Petal Travel Center makes information about flights, hotels and tourist attractions in a city readily available at users’ fingertips. Hotels, specifically, can manage information, lists, pricing and landing pages to optimise touch points and increase traffic and engagement. The Hotel Search function recommends hotel brands to users, and takes them to official sites of the brands, giving prospective customers easy access to these brands. Hoteliers can leverage on PTC to upload hotel feed data and gain organic search traffic within the vast HMS ecosystem. Moreover, additional performance reporting is available for enhanced accuracy of business results tracking.

With over 2 million hotel listings currently hosted globally, Petal Travel Center has seen success amongst its partners.

Move ahead of the game with Business Connect

Dedicated to local enterprises, Business Connect allows business owners to create or claim their businesses on Petal Search, verify their businesses via email or phone to safeguard against unauthorised changes, post engaging promotional information, including photos and videos, to attract a broad customer base, as well as add working hours, contact information, photos, and available services for the benefit of customers. Currently, over 6,000 businesses use the portal to reach out to millions of users.

With multiple display options for diverse categories of local businesses, from restaurants to attractions, and premium slots for local ads, as well as content management, account management and business analysis features, Petal Search’s Business Connect helps entrepreneurs stand out from the crowd.

Petal Search offers thriving possibilities

Petal Search’s myriad of versatile, intelligent features offers vibrant opportunities for businesses looking to enhance their productivity, from aspiring self-starters to established brands aiming to go global. Bringing the latest tech advancements to the table, Huawei’s search engine works hard and smart for its audience of 730 million global device users across over 170 countries, creating value for partners and users alike.

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